Why Should Your Business Leverage Local Influencers?
Currently, 72% of US adults use at least one social media site. In an ever digitizing world it’s important to adapt your advertising strategy accordingly. A report conducted by Edelman found that 58% of consumers have bought a new product in the last 6 months due to influencer recommendations. Micro influencers (1k+ followers) are a particularly good fit for local advertising, as they are 6.7X more cost-efficient and yield 60% more engagement than macro (100k+ followers) influencers on average, and tend to have a strong local following. As a local business, you need your ad content to reach your local audience in an impactful way. Local micro influencers are the key to tapping into your local market in a way that inspires real engagement and consumer action.