Why Should Your Business Leverage Local Influencers?

Currently, 72% of US adults use at least one social media site. In an ever digitizing world it’s important to adapt your advertising strategy accordingly. A report conducted by Edelman found that 58% of consumers have bought a new product in the last 6 months due to influencer recommendations. Micro influencers (1k+ followers) are a particularly good fit for local advertising, as they are 6.7X more cost-efficient and yield 60% more engagement than macro (100k+ followers) influencers on average, and tend to have a strong local following. As a local business, you need your ad content to reach your local audience in an impactful way. Local micro influencers are the key to tapping into your local market in a way that inspires real engagement and consumer action.

Here’s Where My Influency Comes In...

We make it incredibly fast and simple to find influencers that resonate with your unique audience
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  1. Just create a new campaign, write a description of what it is you’d like to have endorsed, list out your expectations and goals for the campaign, and click save.
  2. Go to our influencer search page and select the filters that correspond with what you’re looking for, select as many influencers as you need for the campaign, and hit send.
  3. You’ll know how many influencers accepted your offer within 48 hours, giving you ample time afterwards to send out more offers if need be.

We make managing your campaigns as easy as possible, so you can worry about running your business
  • By accepting your offer, influencers are legally bound to all terms listed within it. Once offers are accepted, campaign progress and performance can be viewed at the individual influencer lever in our contract management hub.
  • Before post submission, influencers will submit a post for approval. In case there are any discrepancies or additional asks, we open a messenger chat to allow for easy communication. While these additional asks are not part of the contract, flexibility can be reflected in our two-way satisfaction rating system.
  • Following successful completion of the post, likes, comments, and clicks can be tracked at the overall and individual influencer level, to inform decisions about future campaigns and return influencer business. Quickly add influencers to a favorites list for easy future access.
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We provide a secure system in which business can be conducted freely, without fear of foul play
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With My Influency, avoid many of the dangers that can be incurred when doing business through email and direct messaging methods. Payments are sent to influencers 30 days after successful post completion, providing plenty of time for any issues to be resolved, or transactions to be canceled in the event of foul play. We charge 6.5% in commission for our services, allowing you to join the influencing market without hefty subscription fees upfront.