Our Story

MyInfluency was founded in 2019 by Kyle Painting,  who saw the growing potential of influencer marketing as a powerful advertising tool for local businesses. At the time, businesses like restaurants, retailers, and mom-and-pop shops were excited about the idea of working with local influencers but found the process to be overwhelming. Kyle set out to learn more and discovered that these businesses were spending countless hours searching for influencers, negotiating without contracts, and struggling to track campaigns through spreadsheets and endless email threads.

Kyle knew there had to be a better way, so he built My Influency—a platform designed specifically for local brands and influencers.